As an insurance agent, you are dedicated to serving the community with protective products, especially during emergency situations. But how can your customers reach you easily? By phone call? By going to your office? What about through social media? Thinking about easier methods for your clients to reach your services when an emergency arises may help prevent accidents and injuries, as well as provide those in need assistance right away.
Monitoring your social media accounts regularly and often is
important in maintaining an engaged audience. This can also help you
respond promptly should an emergency arise and someone is looking for
help. By having an open door policy when it comes to your Twitter or
Facebook account, this can allow your clients to trust your business as
well as provide them with ongoing contact, which can improve
preparedness should a future crisis occur.
Although fans and followers can utilize social media for support
during difficult times, it is important to also encourage them to reach
out to officials. If a fire or theft occurs, sending out a Tweet may not
help in the moment. Calling 911 and communicating with the local police
or fire station can result in immediate help. However, after the
situation is dealt with, letting your insurance customers know they can
reach out to your agency for claims support can let them know you care
about their needs and are available to them all day, every day.
Facebook and smart phones can be handy tools when dealing with
emergencies. But certain etiquette should be followed in order to make a
bad situation better instead of worse. Let your audience know they
should think twice before sending out a message that could cause major
panic. Your job as an agent is to keep the situation calm and collected,
finding them the best solution possible.
Train your social media team to respond in a professional manner that
reinforces trust and loyalty in your agency. If there is a common
emergency that occurs in your area, such as flooding, provide the
general public with factual information that can help create
preparedness strategies. The idea is to enable them, in case of
emergency, with all the information required to avoid disaster. As you
know, in the insurance world, safety comes first!