Wednesday, May 15, 2013

What Kind of Insurance Agency do You Want to Run?

As an insurance leader, you always want to be proud of the work you do. The success of your company will be based on the effort you put in, the team you have behind you, and the community you support. How can you run the insurance agency of your dreams? By designing a culture everyone can prosper in and connecting with your customers on an authentic level.

Providing insurance products to a local community isn’t always easy. You need to understand their perspective and cater to their specific requirements. Establishing a strong insurance marketing strategy is a good place to start, but you must also have a team of dedicated, hard working professionals. Thinking about what you want in an employee can help you determine the type of agency you want to create:
  • Think about the type of person you want to hire.
  • Create a checklist of your perfect employee.
  • Hire someone with confidence, understanding of the industry and how it is changing, and has the same organizational goals as you.
  • After hiring a person, help them succeed through personal growth.
Once you have quality employees in your office, your next task is to gain quality customers. Here are some ways you can build a positive reputation and keep it:
  • As you gain clientele, honor the promises you make on the products you offer them. This way, you can build a community based on reliability.
  • If you make a mistake, own up to it. By solving the problem quickly, you can remain honest and trustworthy to your customers.
  • Be thoughtful to your employees and customers. You can not only gain their appreciation, but respect as well, which is important when running a local insurance agency.
  • When customers have questions, they expect you to answer them in a timely manner. Stay on top of your customer service so you can satisfy and meet their needs when something unexpected occurs.
Hopefully these tips get your excited about running a local insurance agency you can be proud of! Actively communicating with your customers and engaging your employees will help create an environment based on trust. Doing this all on your own is not the answer. Having supporters who appreciate your hard work and rely on your honest services is the way to reach the success you want to achieve.

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